Our Vision for the Future

To simplify healthcare for healthier lives.


Our Mission Today

Our mission at iTriage is to empower consumers to take control of their health – every day – by giving them actionable healthcare information through smart technology.

iTriage, headquartered in Denver, Colorado, is a global health care technology company founded in 2008 by two emergency medicine physicians that empowers people to live with health at hand. The company’s healthcare app lets you quickly and easily take action every day—it helps you find medical answers in real-life language, locate care options, connect with doctors, and maintain your own health information—all in one safe place.


The iTriage app has been downloaded over 15 million times and is consistently:

  • In the Top 20 healthcare and fitness apps downloaded by iPhone and Android users
  • Rated an average of 4.5 out of 5 stars or better


The iTriage Story

iTriage develops technologies that provide healthcare information, connection and convenience to people. Founded in 2008 by two ER doctors, iTriage has grown into a global consumer healthcare technology company. Today, iTriage provides simplified medical information, connection to healthcare providers, access to health records, and visibility into costs all in one place so people can take action with confidence.

Our partners – payers, providers and employers – use iTriage every day to guide their plan members, patients and employees along a path that’s right for them. Together with our partners, iTriage helps improve the quality of healthcare delivery, reduce complexity and impact cost.

Headquartered in Denver, Colorado, iTriage has more than 120 employees and partnerships with 15-20 percent of U.S. hospital systems and a growing set of accountable care organizations and clinically integrated delivery systems.


Leadership Team
Yaniv Kanfi
Yaniv KanfiPresident


Tiffany Herrick
Tiffany HerrickVP Finance


Kimberly Roth
Kimberly RothDirector of Product Management


Patrick Leonard
Patrick LeonardCTO


Dana Guilfoyle
Dana GuilfoyleVP Marketing


Mark Ciernia
Mark CierniaVP Employer and Health Plan Sales


About Our Medical Content

iTriage medical content is trusted for its accuracy and relevance. Written by an in-house clinical team of physicians with broad clinical and academic experience, the extensive iTriage medical content has been written with a physician’s general knowledge of a subject compared against multiple established medical resources that vary by medical specialty and subject matter. iTriage content is then condensed and paraphrased for use in the mobile environment. Finally, it is reviewed by one of the most reputable medical institutions in the world – Harvard Medical School.

All diseases and procedures found within iTriage are given International Classification of Diseases (ICD-9) codes, Current Procedural Terminology (CPT) codes and Evaluation and Management (E and M) codes by a Certified Professional Coder.

Along with continual review by Harvard Medical School, the in-house iTriage clinical team routinely surveys published literature to ensure the medical content is current. New health topic suggestions are taken from the broad iTriage user base, as well as from physicians and health care workers using the application around the globe. Content recommendations are sent to iTriage directly via email and through the review process on the iTunes® and Android™ markets. Presently iTriage has more than 60,000 reviews with an average rating of 4.5 out of 5 stars in both market places.

The clinical team compiles the reviews and examines for ideas to develop new content topics and additions for other important metadata. Weekly updates are made to the database and are immediately available on the iTriage Web and mobile versions. Changes to the smartphone applications coincide with software updates, every 6-8 weeks.

Drug information for more than 1,000 of the most commonly used over-the-counter and prescribed medications is licensed from the American Society of Health-System Pharmacists® (ASHSP). These monographs cover 7,500 brand names and contain information on how to use the medication, side effects, drug and food interactions, age-related and disease-related considerations, as well as details about what to do if a dosage is missed or if too much of the medication is taken.

The ASHSP data is updated monthly and these updates include new drug approvals, safety alert information from the FDA’s MedWatch program and revised content based on FDA labeling and therapeutic guidelines. Diseases and procedure images are sourced internally at iTriage by our clinical team. We continue to update the image content on an ongoing basis. Sources for the images were purchased licenses by Shutterstock and iStock photo companies.

Domestic and international copyrights protect all iTriage medical content.